One Page Websites – Top 5 Benefits
One Page WordPress Websites are a great way for new business owners to start. It’s no secret that you need a strong online presence to help your online business and brand succeed. The question is, what kind of website best suits your business needs? Should you consider simple, one-page websites or a more in-depth multi-page site?
After navigating through the wilderness of search results, a unique visitor has landed on your page, and you’ve got one shot to make things work. For people who care about UX (user experience) design, a user’s behavior and impressions about a site, along with whether they stay and convert, is important. Is the site easy to navigate? Is the information organized? Will users click your CTA (call to action)? These questions, among many others, should be considered when choosing the layout for your site because it can play a huge part in why users stay and why they convert.
Consider that users are human. They can be impatient and lazy — I know I can be. Do users have to click through to get to the information they want, or is it easily found right where they need it? If the information I want isn’t there, I bounce. And your users might, too. However, if the site is organized well, and the information users want and the information that business owners need users to find is all in the right places, the site might be more successful.
That’s why the fresh design of One Page WordPress Websites are popping up everywhere. It’s easy to use, and the information isn’t hiding. And when users can find the information they want, it will be easier for you to convey why they need to buy your product or service. Bonus! Everybody wins!
With so many people currently finding themselves having to re-invent their work and income earning potentials, it’s more important than ever to stand out amongst the crowd. Choosing between having a cohesive one-page experience versus a scalable multi-purpose and multi-page website can be tricky.
One Page WordPress Websites are definitely on trend right now. It’s a fast and affordable way to get your online business out there fast. As a business tool, it will provide credibility and professional online visibility to an audience who is searching for your services and/or products.
First, you need to figure out your business goals and the type of content that you plan to host on your website (services, blogging, eCommerce shop, portfolio, bricks and mortar boutique or café, etc) and make sure it will be achieved using a One-page website.
With that being said, let’s have a look at the benefits of having a One-Page website design to establish your online presence.
What are One Page WordPress Websites?
A one-page (aka single page) website only contains one website page, not separate ‘About’ or ‘Contact’ pages, for example. However, this type of website design can still contain navigation links that can take users do different sections of the page vs a different page. Since one-page sites tend to be in a scrolling format, they can be lengthy. The ability to automatically skip to certain sections of the site makes navigation much easier.
By removing the overwhelming fear of not having a technical website design background, a one-page website can be the answer to kick starting your online journey with a relatively low investment of both time, money and an easier learning curve.
For years the multi-page website has been the standard structure that most users are accustomed to using. But, with the advanced browser technology and content management systems improvements, one-page websites have become a trend in the web development industry too.
Here are the Top 5 Reasons One Page Websites are a great option:
There is something to be said for simplicity. One-page sites must be disciplined in being concise to tell a story and motivate your target audience: potential customers, prospects, partners, and interested enthusiasts to take the desired action on the website.
Users appreciate the simplicity and the ability to find everything they are looking for on one page. Many one-page websites are visually driven since images and graphics can convey messages simply, removing the need to have a copy and content heavy page…. a picture can speak a thousand words.
2. INTUITIVE TO USE
One-page websites offer a logical and intuitive flow of progression throughout the page, with an easy-to-distinguish beginning, middle and end.
If the users love the story you’re telling about your business and are engaged, they’ll keep reading. You just need to figure out how to place all the elements on the page for better conversion rate. It’s best to have your strongest content (message) towards the top.
The only thing that is left for the user is to scroll down to learn more, which is more intuitive than clicking on another page. Your message is being delivered directly and concisely and not dispersed over multiple pages.
3. IT LOOKS GOOD ON ALL DEVICES
The basis for navigating a one-page website is scrolling through the page instead of clicking links. This is appealing to mobile users who would rather scroll down a page to get to the information they seek rather than clicking on different links and waiting for the pages to load. Responsive design is the norm today and one-page websites are great responsive designs and easier to adapt to a range of mobile device sizes.
4. ENVIRONMENTALLY FRIENDLY
Did you know that being online and using the internet creates harmful emissions to the environment? So, the less time we spend on the internet, the less of an impact we have on the environment. So, simple websites that aren’t over burdended with graphics, content and animation load faster so viewers aren’t waiting for long load times are more efficient and, in the long run, are more eco-friendly. To learn more about eco-friendly websites check out my blog post “How to Create an Eco-Friendly Website”.
5. FEWER DISTRACTIONS
One Page WordPress Websites offer fewer distractions for users. Typically, there’s only one action that can be taken and one-page websites tend to convert visitors to consumers at a higher rate that multi-page sites.
Who’s A One Page Website Design Recommended For?
Beginners on a Budget
Whether you are creating a DIY one-page WordPress Website or hiring a web designer, this will be a more affordable option and require less of a time investment.
Single Service or Product Based Businesses
If you have a business with a single focus such as Business Coaches for Women Entrepreneurs you can easily provide a brief overview of your many services, an about section, offers, testimonials and contact info just to name a few. Whether you are creating a DIY one-page WordPress Website or hiring a web designer, this will be a more affordable option and require less of a time investment.
You can have separate pages for your projects on your multi-page website, but you’ll achieve greater effect if you place your most important portfolio projects on a one page design.
If you want a landing page to capture someone’s full attention and have them carry out a particular action (set up a consultation or discovery call, sign up for your email list, etc), you don’t want to have a button or anything else that leads to another page and distract the user from the CTA.
With one-page website design, you can include only the most important information and how can people access the event, nothing else is needed.
Check Out These Great One Page WordPress Websites
Click on the image to visit website
Check out the following one page websites that I’ve handpicked for you. Each site has a design feature that I think stands out from the rest, providing you with ample inspiration when creating your own site.
With all of these sites, it’s easy to see that one page websites are definitely one of the freshest layouts gaining momentum in the design world. The long scroll sites are user-friendly, simple, and clean.
One page designs are beautiful examples of order, simplicity and conciseness. Organizing a website to ensure content and navigation stay on the same page can be considered a feat but when executed correctly, website users will attest to a flawless and efficient user experience.
Overview: One-Page Websites vs Multi-Page Websites
One-page websites are great for smaller businesses and brands that are focused on a single product or service.
• Easy adaptability for mobile devices;
• Easy-to-navigate content; and
• Fewer distractions, which leads to higher conversion rates.
Multi-page websites are ideal for businesses and brands that offer multiple products and services, are looking to grow and scale, and have a diverse audience.
• Familiarity to users;
• Ability to grow and scale;
• Ability to optimize for SEO; and
• Unlimited amounts of content.
Which One is Right for You?
There is not a right or wrong answer when it comes to deciding whether you should go with a one-page website layout or a multi-page. The decision is dependent on your business’s needs and future goals.
Whether you choose a simple, one-page design for your website or a multi-page layout, I am here to help you make sure you have a stunning, professional, and optimized website to take your business to the next level. For more information visit www.amyeperez.com or Contact Me today for more information and to schedule your free initial consultation.
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WordPress & eCommerce Website Specialist
I am a WordPress Specialist working my magic from the far off lands of India where I’ve lived as a US Expat for the last 8 years!
I love to share my expertise about buidling websites using WordPress and also Shopify and Etsy for eCommerce business owners.
I specialize in creating eco-frienldy websites for eco minded business because I am passionate about doing my part to protect the environment where I can!