indiblu screen shot

IndiBlu Boutique

WordPress WooCommerce Website

WordPress WooCommerce Web Design

A bright and stylish eCommerce online shop design was needed to reflect the colorful and exotic bohemian clothing brand and products from India. The site was created to be easy for shoppers to navigate and be directed to go exactly where they wanted to go and make purchases easy.

Product pages were created with a simple design to showcase the products to draw attention to the products and not the website design. It was also important to create an easy checkout process to increase sales as well as adding upsell features and email follow up campaigns for abandoned carts and sold items to secure sales and create repeat customers. 

The business features an eco-friendly clothing line so it was important to focus on the highlighting their focus and their story. The branding colors and message carry on throughout the website.

eCommerce websites require a variety of add-ons to help generate sales and repeat customers such as: upsell options, sales, coupons, opt-in email sign ups to grow email lists, look books and abandoned cart follow ups just to name a few. Neglecting these add-ons will decrease sales and growth. 

I created all text copy for the website page content focusing on strong SEO and branding message as well as spot on product descriptions to secure sales.